THE MAGIC BEHIND THE NIKE AIR PRESTO

Back in early 2000, “Shady Milkman” and “Rogue Kielbasa” read more as eccentric menu items than monikers for groundbreaking running shoes. But that was before an irreverent advertising campaign, designed to underscore the disruptive nature of the newly released Nike Air Presto, turned notions of performance footwear on their heads. The Presto’s original overture may have been cheeky, but the silhouette’s innovation story, which began in Korea four years before, was serious business. 1996 The first prototype for what would become the Nike Air Presto (1996). “I’m in Korea for a production meeting,” recalls Tobie Hatfield, Nike Senior Director of Athlete Innovation, who was serving as a footwear developer at the time, “and everybody was given a pair of recently released shoes. When I put the shoe on and stood up, the collar splayed out.” The less-than-perfect fit reminded Hatfield of feedback he had recently received from a focus group. Participating runners had two primary demands: First, they didn’t want their feet to fight their shoes, meaning fit was paramount and, second, they wanted footwear that offered the same comfort that slippers provide. So Hatfield set out to design a shoe that would deliver unrivaled fit and comfort. He immediately put pen to paper and his sketches soon produced a prototype featuring what Hatfield dubbed a “V-notch,” a carved-out area by the ankle intended to improve fit. Nike Air Jordan pas cher

Nike Air Max spring/summer 2014 Lunar 90 series trainers

"How can we make it better? "This issue has been promoting the Nike (Nike) innovation. According to the design, the Nike (Nike), the Air Max 90 was modified, new products will be launched in the spring of 2014. The Nike (Nike) Air Max 90 classic style based on optimization of soles, improved upper improves the permeability and comfort shoes, making it more lightweight while retaining the appearance of the initial appearance of classic and enduring beauty. Nike (Nike) Air Max Lunar 90 sneakers with Nike (Nike) Air series has always been a feeling by Nike (Nike) latest cushioning technology. New style sports shoes midsole with visible Nike (Nike) Air and Lunarlon gives comfortable lightweight experience feedback and positive energy. Nike (Nike) Air Max Lunar90 shoes not only to become more lightweight and comfortable, efficiency is better. No stitched vamp enhance breathability give shoes new modern look in the case. In addition, collar, lined and tongue through the die, which greatly improves comfort. Nike (Nike) Air Max Lunar90 shoes from January 6, 2013 through the Nike.com.cn and specified Nike Sportswear retailers for sale. Nike (Nike) Air Max 90 first year and matching Nike (Nike) Air Max Lunar90 will also be available for sale in the same period.


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Nike Trainer Huarache "Triple Black"

Born out of the 1992 classic training shoe Nike Air Trainer Huarache, this season added a pair of "Triple Black" all black color scheme. Continued Air Trainer Huarache-sign-in-tube outline training shoes, designer uses black nubuck leather combined with the Dragon cloth production, and supplemented with side mesh straps and collar design highlights the location of avant-garde, and finally equipped with thick black rubber soles. This shoe will soon visit the Nike global specified stores, interested friends may wish to take note.

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