How Nike's Stock Continues to 'Just Do It' (NKE)

NIKE, Inc. (NKE) has been crushing investor expectations. Those who have had skin in the game have been more than pleased. Over the past year, the stock has appreciated 47.73%. As a small bonus, the stock currently yields 0.90%. Nike has also upped its long-term 2020 revenue guidance to $50 billion from a previous expectation of $36 billion. These are good numbers as well as what investors care about most. There are several factors at play, including excellent brand identity, international growth and e-commerce. But there’s one other factor that some investors are overlooking, and it’s going to be a key to the company’s success going forward. ETF’s – Built-in Diversification and Flexibility Exchange-traded funds (ETFs) are an easy, low cost way to help provide diversification and flexibility to anyone’s portfolio. E*TRADE lets you trade every ETF sold, and provides over 100 commission-free ETFs from leading independent providers. Manage your ETF portfolio yourself, or let the professionals at E*TRADE Capital Management do it for you for instant diversification and flexibility.

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